Digital

Innovator Series

65459680-61e4-4abc-9da6-e4d7db35e801

14 min

https://edge.sitecorecloud.io/tessiturane75c3-tessituraneee12-development-6640/media/Images/Discover-Images/TIS-Featured-Media-Images/TIS-Aaron-Bisman-2015-Featured-768x465.png?h=460&iar=0&w=766

Aaron Bisman, Director, Audience Development, Jazz at Lincoln Center | Organizations can reach more people online than will ever come through our physical doors. What can you accomplish with this reach?

Making a Case for Digital Engagement

Aaron Bisman

Director, Audience Development, Jazz at Lincoln Center

Making a Case for Digital Engagement

5/27/2015

14 min

With internet usage ubiquitous and social media adoption not far behind, organizations can reach more people online than will ever come through our physical doors.

What is this “reach” worth? And for that matter, what do we do with online audiences once we have them? In this talk, Aaron offers practical strategies with real life examples of how digital engagement supports Jazz at Lincoln Center’s mission, impact, and potentially, its bottom line.

Aaron Bisman

Aaron Bisman

Director, Audience Development
Jazz at Lincoln Center

As Director of Audience Development at Jazz at Lincoln Center, Aaron Bisman is focused on sharing the joy, history and importance of jazz with an international audience.
He manages the creation of audio, video, and digital content and its dissemination through social media channels, music and video distribution platforms and jazz.org. 

Previously, Aaron ran JDub, a non-profit media company where he introduced the world to the least expected Billboard Top 100 artist ever: Hasidic reggae singer Matisyahu. He’s since moved on to uncovering audiences for under-appreciated artists and products and designing business and marketing strategies for digital magazines, children’s television shows and event-recommendation apps.

Topics

Digital