BI and Analytics

Marketing

Audience Development

Innovator Series

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12 min

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Anne Trites, Director of Marketing and Communications for Yale Repertory Theatre and Professor (adjunct) of Theater Management at the Yale School of Drama | Heed Anne's warning that basing marketing decisions on assumptions will cost you money.

Research! Analyze! Question Everything!

Anne Trites

Director of Marketing and Communications, Yale Repertory Theatre

Research! Analyze! Question Everything!

6/24/2014

12 min

In a world where efficiency and effectiveness is paramount, we need to be confident about the success of our marketing strategies.

Basing decisions on assumptions can cost us money. Anne will talk about some of the marketing assumptions that have been debunked at Yale Repertory Theatre. It's hard to find time to conduct research and analysis, but her experience at Yale Rep has proven that we can't afford not to make time to question everything.

Anne Trites

Anne Trites

Director of Marketing and Communications
Yale Repertory Theatre

Before joining Yale in 2002, Anne Trites worked in Canada as Director of Development and Communications for Canadian Stage Company, Director of Marketing and Development for Confederation Centre of the Arts, as well as Marketing and Development Director, and later Administrative Director, for The Grand Theatre.
She was Marketing Director at Ontario's Shaw Festival and held the same role earlier at The Vancouver Playhouse on the west coast. Her consulting experience includes work in the corporate and social services sector as well as the arts. Anne is also Professor (adjunct) of Theater Management at the Yale School of Drama.

Topics

BI & Analytics

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Marketing

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Audience Development