Marketing

BI and Analytics

Audience Development

Innovator Series

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15 min

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Katie Jackman, Director of External Relations, Seattle Repertory Theatre | Using discounts to strategically build audiences is less about fillings seats for one night and more about using discounts to establish a long-term audience base.

Filling Every Seat: Discounts & Building Audiences

Katie Jackman

Director of External Relations, Seattle Repertory Theatre

Filling Every Seat: Discounts & Building Audiences

10/9/2014

15 min

Using discounts to strategically build audiences is less about fillings seats for one night and more about using discounts to establish a long-term audience base.

Seattle Rep has piloted several programs with this goal in mind, including programs targeting first-time patrons, using discounting websites such as Living Social and Groupon, and utilizing internal discount tracking data. Katie will discuss results and share insights about retaining audience members for whom price point might be an object.

Katie Jackman

Katie Jackman

Director of External Relations
Seattle Repertory Theatre

As Director of External Relations at Seattle Repertory Theatre, Katie is responsible for overall leadership and management of the marketing, sales, communications and audience service functions of the organization.
She brings 15 years of experience marketing non-profit and commercial theater for organizations including Hennepin Theatre Trust and Clear Channel Entertainment. She also worked in Marketing Planning for Target Corporation where she executed marketing initiatives and co-partnerships.

Topics

Marketing

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BI & Analytics

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Audience Development