Kevin Giglinto

Vice President for Strategy and Special Initiatives, Chicago Symphony Orchestra

Leveraging New Media Trends

9/11/2014

14 min

Since its founding, the Chicago Symphony Orchestra has created a remarkable musical legacy that has been captured in media and shared around the globe.

Garnering more Grammy awards than any other ensemble in history, and reaching fans around the country with 50 years of national radio broadcasts, the CSO’s rich collection of media has enabled it to reach current and future audiences and has reinforced its unique sound. 

Facing the challenge of a media landscape that has been permanently altered, the CSO is working to continue its connection with core audience members while finding new pathways to reach current and future audiences who experience media in vastly different ways.

Kevin presented live to an audience of 1,400 cultural professionals in August 2014, as part of the “Tessitura’s Innovator Series Live” session at the Tessitura Learning & Community Conference (TLCC2014) in Dallas-Fort Worth, Texas.

Kevin Giglinto

Kevin Giglinto

Vice President for Strategy and Special Initiatives
Chicago Symphony Orchestra

Topics

Community Engagement

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Digital

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Audience Development