Community Engagement
Digital
Audience Development
Innovator Series
00d7c976-1ce2-4f3b-a85e-d8e7ab0d91e7
14 min
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Kevin Giglinto, Vice President for Strategy and Special Initiatives, Chicago Symphony Orchestra | Learn how the CSO is finding new pathways to reach current and future audiences who experience media in vastly different ways.
Leveraging New Media Trends

Vice President for Strategy and Special Initiatives, Chicago Symphony Orchestra
Leveraging New Media Trends
9/11/2014
14 min
Since its founding, the Chicago Symphony Orchestra has created a remarkable musical legacy that has been captured in media and shared around the globe.
Garnering more Grammy awards than any other ensemble in history, and reaching fans around the country with 50 years of national radio broadcasts, the CSO’s rich collection of media has enabled it to reach current and future audiences and has reinforced its unique sound.
Facing the challenge of a media landscape that has been permanently altered, the CSO is working to continue its connection with core audience members while finding new pathways to reach current and future audiences who experience media in vastly different ways.
Kevin presented live to an audience of 1,400 cultural professionals in August 2014, as part of the “Tessitura’s Innovator Series Live” session at the Tessitura Learning & Community Conference (TLCC2014) in Dallas-Fort Worth, Texas.

Kevin Giglinto
Vice President for Strategy and Special Initiatives
Chicago Symphony Orchestra
Topics
Community Engagement
/Digital
/Audience Development