Before joining Arts Centre Melbourne in 2013, Sarah was Director of Marketing, Communications and Ticket Sales at the National Theatre of Great Britain. In this time, she helped to transform the way that the National Theatre understands its audiences, growing and sustaining them at an average 90% capacity - which in 2012 accounted for 40% of London’s total play-goers. During her time there, Sarah led the marketing campaigns for the Travelex $10 scheme - an innovative pricing approach that revolutionised theatre-going for audiences in London; initiated the marketing campaigns for numerous West End, Broadway, international transfers and UK tours; and in 2009 she launched the marketing and publicity campaign for the pioneering NT Live shows, with the production of Phedre, directed by Nicholas Hytner, and starring Helen Mirren. 

Sarah has also worked for Bristol Old Vic Theatre, the Donmar Warehouse, with Sam Mendes, the Tricycle Theatre, English Touring Opera, and she began her career in the Box Office at the Orange Tree Theatre in London.

She is attracted to work for companies that care for artists and their well-being, and that genuinely strive to make the performing arts as accessible as possible to the broadest and most diverse audiences possible.