In 2010, the Detroit Symphony Orchestra adopted an audacious challenge from its board’s Technology Task Force – to become the most accessible orchestra on the planet.

Its groundbreaking Live from Orchestra Hall webcast series, as well as other digital initiatives, have reinvigorated the institution and have brought acclaim from the New York Times, NPR and other national news outlets, as well as international attention. In this talk, Scott will discuss how the DSO is using digital media to strengthen current relationships and to create new audiences. He’ll share success stories, as well as thoughts on the opportunities and challenges that lie ahead.