The future of the audience is changing. 

Liam Darbon shares how tactical programming adjustments informed by audience behavior data were a foundational game changer for Tate. He also explains Tate’s innovative strategy for reaching ‘future audiences’ using a single customer view.

“In times like these, it’s about ensuring we continue to challenge ourselves to be more audience-centric and more future-facing whilst also becoming more financially resilient.”

Hear how an experiential Tate Edit Shop heightens audience connection by marrying culture with commerce. Learn how they extend museum visitors’ connection to exhibitions with their “Something to Eat, Buy and Do” strategy. 

•     •     •     

Liam Darbon presented this talk live as part of Tessitura’s Innovator Series at the Tessitura Learning & Community Conference in August 2023.

Preview image photo credit: Tate Photography.