Amalia Hordern

Senior Director, Asia Pacific, Tessitura Network

Andrew Recinos

President & CEO, Tessitura

How to Be a Poetical Scientist

6 min

Is the world of arts and culture secretly peopled by poetical scientists?

Here is the story of the first self-described poetical scientist, Ada Lovelace. Amalia Hordern, Tessitura's Associate Director, Asia Pacific, and Andrew Recinos, President, examine how Lovelace's approach to the world shaped the future of technology. They then explore how the world of arts and culture can use her example to unleash their inner Ada and lead in new and unexpected ways.

Ada Lovelace literally predicted the Digital Age: a 150-year leap of logic. And over those 150 years, Ada’s crazy ideas inspired her intellectual descendants to develop the digital technology now residing in our pockets.

This talk was delivered live at the 2019 Australia-New Zealand Tessitura User Conference, held 1–2 April in Melbourne.

Topics

Arts & Culture

Amalia Hordern

Amalia Hordern

Senior Director, Asia Pacific
Tessitura Network

Amalia Hordern is Senior Director in Asia Pacific.

With a focus on holistic customer relationship management and data supported strategy development, Amalia works with organisations across the Tessitura Network in developing their skills in audience and visitor engagement as the cornerstone to long term sustainability.

Prior to joining Tessitura, Amalia held diverse roles across small and large scale performing arts organisations, venues and festivals, most recently as Senior Manager – Customer Experience with The Australian Ballet, where she provided leadership for a team of CRM, marketing, customer service, and ticketing professionals.

Amalia holds a Bachelor of Arts from the Australian National University, a Masters of Management from the University of South Australia and is based in Melbourne, Australia.

Andrew Recinos

Andrew Recinos

President & CEO
Tessitura

Andrew Recinos is the President & CEO of Tessitura Network.

Recinos brings a unique skillset to the position, having held roles as business leader, arts administrator, technologist, and musician over a three-decade professional career.

He began his affiliation with Tessitura in 2002, working as an implementation contractor for new Tessitura members. In 2009 he became the Product Manager for the Tessitura Next Generation project, serving as a key member of the leadership team for the largest technology effort since the company’s founding. In 2012, Andrew was named Executive Vice President and in 2017, President of Tessitura Network, working closely with Co-Founder and CEO Jack Rubin. In 2020, with the planned retirement of Rubin on the horizon, the Tessitura Board of Directors unanimously named Recinos as President & CEO beginning January 1, 2021.

Prior to joining Tessitura, Andrew spent eight years as a member of the leadership team of Jacobson Consulting Applications (JCA), an independent technology company devoted the non-profit sector. His roles included management and technical consultant, project manager, and for several years the founding Managing Director of Products, where he oversaw the launch of several popular data analytics products including T-Stats and the Revenue Management Application.

From 1995 until 2002, Andrew served in a variety of roles in fundraising and technology at Carnegie Hall in New York City, including Director of the Friends of Carnegie Hall and Head of Systems for Development.

Andrew is a pianist, trumpet player and composer and has a Bachelor of Music degree from the Jacobs School of Music at Indiana University. Recinos served as the Resident Composer of the Godlight Theatre Company in New York City for a decade and was part of the artistic team awarded a Drama Desk Award in 2010.

He holds a master’s degree in Arts Administration from the O’Neill School of Public & Environmental Affairs at Indiana University and currently serves on the O’Neill School Distinguished Alumni Council. Andrew also serves on the Advisory Board of the Center for Cultural Affairs and is a Board Member of ArtsFund. Andrew lives in Portland, Oregon with his wife Peg and child Rowan.